Hot Wheels, the makers of minature die-cast cars, have jumped on the Danica Patrick gravy train as one of her sponsors.
Not content with a simple logo emblazoned across her race suit, the firm is also creating a new model car, to be named after the Nascar star. The "Danicar" is Hot Wheels' first celeb-designed car – that's right, she's credited as a co-designer – and will be available as part of the basic 1:64 range rather than on limited edition.
Speaking about the deal, Patrick said, "my life is all about high velocity cars, and the only car company I could imagine being able to create my vision of the ultimate fantasy car is Hot Wheels."
"On the track, I am looking forward to speeding towards the finish line in true Hot Wheels style."
Danica's Nascar debut ended in disappointment after she was involved in a 12-car pile up at Daytona this weekend.
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